International Smoke

role: social content producer project: cooking with ayesha curry

When Ayesha Curry and Chef Michael Mina decided to open their restaurant International Smoke at MGM Grand, our social team had a unique opportunity to not only showcase this partnership, but to also incorporate Jabbawockeez who had just performed on Saturday Night Live. We worked on a script that allowed Ayesha’s personality to shine through and the whismy of the Jabbawockeez to add extra spice to the video.

MGM Grand Video Drop

With only a limited amount of time with Ayesha Curry herself, our team worked to create a short social-forward video drop with the celebrity chef. After multiple run-throughs (me walking backwards) we were ready to grab the content with Ayesha.